I don't often travel with work but yesterday I had the pleasure of a speedy overnight visit to the Netherlands. My workmates and colleagues from other agencies had an early start to meet our clients and the 11th generation owner of the Nolet Distillery for our brand immersion. We spent the day touring the distillery and the small town its called home for 300 years, as well doing the all important taste testing of Ketel One vodka. First a blind test*, then a cocktail in the distillery's own bar, and later on the streets of Amsterdam.
Highlights were climbing one of only 5 windmills left in town, drinking a Bloody Mary made with freshly muddled tomatoes served in a martini glass, and, geekily, seeing the very impressive, enormous warehouse run by robots. A collision of the old and the new just like the liquid.
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| Three of windmills in the distance |
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| View from the top |
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| This funny guy works in one of the last working windmills in town (if not Holland) every day. He grinds the flour and sells it in a shop at the bottom of the windmill. It's called the Mill of the Whale and the packaging is great. |
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| The fresh tomato and pepper meant this cocktail smelt as good as it tasted. |
*Vodka drinkers should try Ketel One. I assure you it beats Grey Goose, Belvedere and Absolut on taste. It makes the ultimate martini. I had two just to be sure.
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